Revenue
Customers
Acquisition, retention and lifetime value across every customer in the portfolio.
419.5K total customers
Total Customers
419.5K
5.4%
New Customers (30d)
75.5K
7.2%
Returning Customers
159.4K
3.9%
Lifetime Value
$297.60
3.1%
Average Order Value
$82.67
1.7%
Repeat Purchase Rate
38.4%
1.2%
Churn Rate
4.6%
0.4%
Subscribers
139.3K
6.8%
CSAT
4.19 / 5
0.6%
Net Promoter Score
62
2.4%
Customer Revenue
$8.00M
9.8%
LTV : CAC
7.09x
2.9%
New customers
Last 30 days
Retention curve
Cohort survival %
Customers by state
Revenue proxy
Customers by country
Segment value
Revenue contribution
Avg orders / customer
2.7
Time to 2nd order
31 days
Win-back rate
12.8%
Email opt-in
74.1%
SMS opt-in
41.3%
VIP customers
21.0K